Café Rebelión is a commercial enterprise that was started at the suggestion of the leaders of the autonomous indigenous communities in resistence in Chiapas, Mexico. The purpose of the company is, simply put, to develop direct markets in the United States for the products from the autonomous indigenous communities in Chiapas. The business of the company is conducted with the advice, consent and participation of the indigenous producers. All of our products are from Zapatista cooperatives.


On a deeper level the company is an attempt to develop an alternative model of international commerce that is more just than the unrestrained capitalistic model being imposed worldwide by the United States. Their motto is "maximum return to the investors". Their model is imposed by force of arms and without the informed consent of the people and has wreaked havoc on the indigenous peoples and the poor of the world and immensely benefited the rich. Our motto is "Putting Human Values Before Profit Values". Our model calls for consensus, democracy, justice, liberty, peace with dignity and respects the rights of all peoples.


The objective of the Café Rebelión is to establish direct markets in the United States for the organic, shade grown, fair trade coffee and coffee flower honey from the autonomous indigenous communities of Chiapas, Mexico. (Note: We participate in the Organic and Fair Trade certification in Mexico but we do not participate redundantly in the U.S.) As opposed to the sun grown, chemically produced coffee from the large, deforested coffee plantations, our coffee is grown among the natural vegetation on indigenous communal lands. And, as opposed to the exploitive coffee bought from poor indigenous producers by "coyotes", or middlemen, at a fraction of the world market price, that keeps the producer locked in an endless cycle of poverty and exploitation, this coffee is bought entirely from the indigenous owned and operated cooperatives of "Mut Vitz" and "Yachil Xojobal Chulchan" at higher ($1.60/lb) than the "fair trade" price ($1.41/lb) which more than covers the cost of production. Café Rebelión is devoted to the struggle for autonomy and self-determination for indigenous peoples and economic autonomy is important to that struggle.

In addition to paying higher than the fair trade price, Café Rebelión believes that fair commerce should benefit those who do the work, not wealthy investors. For this reason, Café Rebelión pays an additional 15% of the cost of all of our purchases of coffee and honey to the Zapatista Junta del Buen Gobierno for community projects such as health and education. But whatever your reason for trying CAFE CHIAPAS; ZAPATISTA COFFEE, this is great coffee! Many people tell us that they first ordered our coffee to support the indigenous struggle and then discovered that this coffee is better than the specialty coffee they were already buying at higher prices.

We welcome your comments, suggestions and communications.

Kerry Appel, director, Café Rebelión

Mail order can be arranged by e-mailing Kerry Appel

Why did I change the name?

Well, the primary reason was a conflict over the rights to the name. I had the original national use of the name and, therefore, the common-law, first use rights to the name since 1996, but an Oregon company called Casey Hawkins, Inc. began selling the name "The Human Bean" to franchisees across the country in about 1998, unknown to me, even though they knew about my company. These franchises were drive-up coffee kiosks (More about that later). I learned about the actions of Casey Hawkins, Inc. in December of 2004 when a "Human Bean" coffee kiosk was opened in a nearby town in Colorado and I immediately began investigating this chain of coffee kiosks. I also received a call from one of the owners of Casey Hawkins, Inc. in late December or early January, in which he acknowledged that they had been aware of my company all along but "didn't think that it would be a problem" to use the name but had recently began to realize that it was a problem.

He then sent me a proposal to resolve the "problem" by offering to distribute flyers about my company at his kiosks, to train his baristas to give his customers information about my company, and to give a small donation to the Zapatistas. He also claimed that his company was "basically doing the same kind of support for the coffee growers as my company was, and therefore we should "partner up"". He gave me the URL to his website, which of course wasn't thehumanbean.com since that domain name belonged to me. He suggested that I take a look at this website.

To be continued...